Alameda County Fairgrounds
APRIL 4 – 7, 2024

Thank you for your interest in exhibiting at the San Francisco Bay Flower & Garden Show, to be held April 4-7, 2024, at the Alameda County Fairgrounds in Pleasanton, CA. This event is dedicated to bringing the finest garden-related products and ideas together. The following information will answer many of the questions you may have concerning your participation. Please feel free to contact us with additional questions by This email address is being protected from spambots. You need JavaScript enabled to view it. or call 559-322-2211 x. 205.

BEFORE COMPLETING THE APPLICATION please review the Floor Plans and Show Grounds Map to select your preferred booth location(s).  Please note the product focus and restrictions for the individual buildings when making your selection.



Products & Services

Exhibits must be of high quality and the products or services exhibited must be clearly related to gardening and green living.
All applications will be reviewed to ensure products and services meet these requirements or other stated Show themes. These rules will be rigorously enforced. Show management reserves the right to reject applicants based on the quality or appropriateness of their products or services for the Show. Exhibitors who arrive for move-in with products or services inconsistent with those stated in their application or inconsistent with the Show's expectations, will not be admitted and will not receive a refund. During the Show, management reserves the right to insist exhibitors remove any unauthorized or inappropriate products.   The Show Management reserves the right to make the final decision as to booth assignment. 

New Exhibitors

New exhibitors are required to submit a combination of written descriptions, literature, photos, and/or samples of products/services to be exhibited. Submit your information to our Exhibits Manager.

Exhibitors wanting to display their original artwork in The Gallery must submit an application, photos of their artwork and their booth at a similar event.  All applications will be juried and approved on a case-by-case basis.  There is limited space in The Gallery so once the limit is reached new applications will not be accepted.

Booth Configuration

Exhibit space is offered by the square foot and is available from 64 sq. ft. and up in size. There are a variety of sizes both indoors and outdoors; the most common being 10’ x 10’ (100 sq.ft.). Each space includes:

  • A single (1) – 500-watt electrical service per exhibit space regardless of the size of the space.  Additional wattage is available for a fee.
  • Two (2) wristbands per Exhibitor. Up to two (2), additional wristbands can be requested if needed for staff. Wristbands are for exhibitor staff only for entry to work at the Show. If additional wristbands are needed can be purchased for $10 per day up to an additional 2 wristbands per 100 sq. ft.
  • Outdoor space in the Tool Shed area is limited and will be available to exhibitors with suitable products or services as determined by the Show.

The exhibit space price does not include decorations, storage, furnishings, parking, freight, forklift service, or other services, all of which are available for additional fees.

Exhibitor Categories

  • Plant & Flower Market: Living plants, bulbs, seeds, catalogs of plant material, and fresh-cut flowers only. 
  • Commercial Exhibits: Any products related to plants, gardening, flowers, and outdoor living. Examples are tools, soils, fertilizers, outdoor furniture and accessories, hardscape, garden or flower-related art and décor. 
  • Educational Exhibits: Non-profit organizations including plant societies, garden clubs, arboreta, botanical gardens, and environmentally friendly groups. The cost is deeply discounted so retail sales are not permitted. However, sales of memberships in the exhibiting organization are encouraged. TO APPLY please use the Educational/Nonprofit Application.

Type of Exhibit Spaces

  • Standard Booth: Both inline and corner booth configurations will have an 8’ high back drape with a 3’ high side drape. The corner booth will have just one side drape and will be open to an aisle on two sides. The inline booth will be open to an aisle on one side and will have a 3’ high drape separating the exhibit space from the adjacent booths on each side.
  • High Drape Booth: This booth will have 8’ high drape on all three sides of the booth, opening to just one aisle. Corner booths will have an 8’ high back drape and one 8’ high side drape. There are no clear sight display restrictions for this type of booth. There is a limited supply of this booth type.
  • Tall Wall Booth: The height restriction is increased to 12".  There is limited availability along the perimeter of Hall A.  The clear sight display restriction will be enforced with this type of booth (unless it is a high wall booth), but the back wall height can be up to 12' high.
  • Premium Booths: Certain booths are located on the main traffic aisles or in otherwise high-traffic areas. More detailed information can be found in the Exhibitor Application and floor plans.
  • Outdoor space:  The Tool Shed area is the only outdoor space available.  This area will be limited only to exhibitors whose products can be exhibited safely on a potential unlevel dirt surface.  Priority will be given to exhibitors who can also provide a demonstration or share knowledge suitable for a DIY attendee.  Contact your Exhibits Managerfor more information.  If you have a special need for a larger outdoor space please contact us. 

Display Restrictions

Starting at the aisle, the display in the first 5’ of the booth may not exceed 3’ in height. In the balance of the exhibit space, the display may be up to 8’ high. This display policy is designed to allow clear sight down the aisle and will be enforced. Please see the illustration below.  For Tall Booths, your display can be up to 12' high along the back 5' of the booth space.  All booths in The Gallery will be high-drape booths.

diagram of booth display